PAM HOGG | Of Gods and Monsters | LFW SS25

PAM HOGG UNVEILS ‘OF GODS AND MONSTERS’ COLLECTION AND EXHIBITION AT EMALIN GALLERY DURING LONDON FASHION WEEK CALLS FOR ACTION AGAINST INEQUALITY.

Celebrated British fashion icon Pam Hogg reveals her latest collection, ‘Of Gods and Monsters’, in a striking and evocative exhibition at Emalin Gallery as part of this season’s London Fashion Week. This collection blends Hogg’s signature punk aesthetic with urgent political themes, confronting global injustices and the impacts of conflict. In a statement accompanying the launch, Hogg calls for action:


"It's an unfair and imbalanced world. There is no time like the present to correct this .. please use your voice."

This collection, inspired by the struggles of the displaced and marginalised, presents a raw and visceral commentary on today’s geopolitical landscape. Hogg underscored the message while receiving her ICON Award this September, using her platform to raise awareness of humanitarian crises. She said:
"Time .. as one of the pieces in my current exhibition on for two more days .. devoted to all the displaced and underprivileged here and all around the world... especially for the people of Gaza right now… TIME TICKS LIKE BOMBS. What Time Is Love?"

These words resonate throughout ‘Of Gods and Monsters’, where opulent fabrics, striking headpieces, and deconstructed garments convey the fragility of life in times of conflict. Blindfolded models, clad in loosely assembled designs held together with buckles and safety pins, echo the uncertainty and chaos faced by those in war zones, as society turns a blind eye to their suffering.

Hogg's commitment to sustainability shines in this collection, with each piece crafted entirely from repurposed materials found in her studio. Reclaiming beauty from the broken and reflecting on the creative process, Hogg explains:
"Nothing in this collection is new. The first piece of fabric that caught my eye after nine months away from my studio became the starting point. Everything just fell into place. I called her Congo .. reclaiming her jewels. The gallery came the next day and asked when I’d made it. When I said yesterday, they were amazed."

For the first time, Hogg has had the creative freedom to exhibit her work in a gallery setting, blurring the boundaries between fashion and art. This fusion of storytelling, political commentary, and avant-garde fashion encapsulates the essence of Pam Hogg’s creative journey.  Each mannequin tells its own harrowing story, with powerful pieces like Nostalgia for a New Age to Come (2012–2024), Palestine “Home” (2024), and Endangered Species (2024) - spotlighting the intricate relationship between personal expression and larger societal issues.

Words & Images Courtesy of I.DEA PR
Images By: Jeanie Jean Photos

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